Shoshana Zuboff (b. 1951) is an American scholar and Harvard Business School professor emerita whose work spans decades of study of the digital economy and the workplace.
Key work in the library
- The Age of Surveillance Capitalism (2019) — the book that named the economic logic of claiming private human experience as raw material for behavioral prediction.
Significance
Zuboff supplies the diagnosis the Independent Internet responds to. Her account of surveillance capitalism is why the project’s principles foreground being safe and free of surveillance, and why decentralization — removing the data-hoarding intermediary — is framed as the structural cure rather than a feature.