Summary
Shoshana Zuboff’s book names and dissects surveillance capitalism: an economic order that unilaterally claims human experience as raw material for hidden commercial practices of extraction, prediction, and behavioral modification. She argues this logic concentrates power and erodes autonomy and democracy.
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Why it matters
Zuboff supplies the diagnosis the Independent Internet answers: if the Web 2.0 settlement turned users into raw material, then surveillance capitalism is the problem and decentralization — self-hosting, on-premises data, no corporate intermediary — is the structural response.
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