# Shoshana Zuboff

Scholar of the digital economy who named and dissected surveillance capitalism.

**Shoshana Zuboff** (b. 1951) is an American scholar and Harvard Business School professor emerita whose work spans decades of study of the digital economy and the workplace.

## Key work in the library

- [The Age of Surveillance Capitalism](/docs/surveillance-capitalism.md) (2019) — the book that named the economic logic of claiming private human experience as raw material for behavioral prediction.

## Significance

Zuboff supplies the diagnosis the Independent Internet responds to. Her account of [surveillance capitalism](/wiki/surveillance-capitalism.md) is why the project's principles foreground being safe and free of surveillance, and why [decentralization](/wiki/decentralization.md) — removing the data-hoarding intermediary — is framed as the structural cure rather than a feature.

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## Backlinks

Pages that link here:

- [The Age of Surveillance Capitalism](/docs/surveillance-capitalism.md) — Zuboff's analysis of an economic logic that claims private human experience as free raw material for behavioral prediction and sale.